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The Master Classes
All Master Classes will take place live online August 16-17, 2023. Register for one Master Class for $299, or purchase multiple to save 15% off total registration. Attending with a group? Email [email protected] to find out how you can save up to 20% off with team rates. Discounts cannot be combined.
On-demand access will be available until October 16, 2023. Select a Master Class below to learn more and register today!
Advanced SEO training with Bruce Clay
Gone are the days of ten blue links and basic on-page optimization. SEO is one of the fastest-evolving aspects of the digital landscape. If you want to stay ahead of the competition and at the top of the SERPs, it’s time to take your SEO knowledge to the next level.
Join SEO pioneer Bruce Clay for his time-tested SEO Master Class, where you’ll explore SEO methodology, concepts, and strategies based on years of research and success in online marketing. The techniques covered in this training will empower you to improve rankings and visibility online in a way that provides lasting value to your websites.
Advanced Google Ads training with Brad Geddes
It seems like every day, there’s a shiny new ad platform tempting search marketers and their PPC budgets… but after more than 20 years, Google Ads is still the core of many companies’ interactive campaigns.
Now is the perfect time to take a fresh look at how your PPC campaigns are structured (and where you can improve their performance) with renowned Google Ads expert Brad Geddes. This Master Class features invaluable training and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing.
Google Analytics 4 training with Colleen Harris
By the time this Master Class airs live (August 16-17), Google's Universal Analytics will be gone. The question to ask now isn't "Am I prepared for GA4?" but "What am I supposed to do with GA4 now?"
Join analytics expert Colleen Harris for her Master Class exploring tips, tricks, and tactics you should be implementing today to take full advantage of GA4 -- from finding data to replacing views with custom reporting.
(If you've attended Colleen's Master Class in the past, please note this August edition has been significantly updated to focus on a post-UA world. There will be very little if any overlap between this class and her previous GA4 Master Classes.)
Generative AI for SEO and PPC training (ALL-NEW!)
Generative AI: It’s the hottest topic in search marketing – a new frontier in a decades-old industry that presents just as many challenges as it does opportunities. Most search marketers are wondering how the critical rise of generative AI is going to impact their career trajectory in the big picture. But the more immediate – and effective – question to ask is: “How can I use generative AI right now to make my job easier… and what are the tools that can help me on my way?”
This ALL-NEW six-part Master Class – sequenced by the experts at Search Engine Land and taught by recognized industry leaders, including Aleyda Solis, Frederick Vallaeys, and more – will teach you exactly what you need to know about generative AI right now to become a more successful marketer.
Technical SEO training with Eric Enge
Ready to move beyond on-page SEO fundamentals? Want to understand the gory technical underpinnings? Looking for perspective on the impact of Generative AI? Crave the raw data that shows what’s really happening and what’s not? If so, then this is the technical SEO Master Class for you.
Get into the nitty-gritty in this Master Class, led by your host Eric Enge — together, you’ll explore everything from implementing ideal site architecture to boosting your number of featured snippets and everything in between. Get ready to dig into the best of the best techniques and methods that will help you drive your campaigns to success.
PPC landing page optimization with Brian Massey
In the game of paid search ads, “The player who converts best wins.” Higher conversion rates drive ROAS up, slash acquisition costs, and allow you to out-bid the competition. It’s easy to throw money on ads in an attempt to achieve this goal, but what’s it all worth if you’re funneling users to less-than-ideal landing pages?
Join conversion optimization expert Brian Massey to learn how to invest wisely in your landing pages to drive all of your paid ad metrics deeper into the green. By the end, you’ll have the tools and the confidence to push through winning PPC ad campaigns.
SEO-friendly content marketing training with Michael Brenner
Smart marketers know that SEO and content are still essential ingredients for successful search marketing. But even more important is that these two cornerstones work together in harmony in this new era of generative AI.
Even the latest models cannot define and publish content strategies that consistently produce high-quality content and SEO results. Join content expert Michael Brenner to learn how to develop a strategy that delivers a valuable, seamless user experience, showcases your site as trustworthy and authoritative, incorporates the right keywords the right way, and embraces the fundamental tenets of SEO.
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