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Google Analytics 4 training with Colleen Harris
“What am I supposed to be doing now?” Getting the most out of GA4.
Online August 16-17, 2023 | 12:00pm – 3:00pm ET | $299
This class has been significantly updated from the March 2023 edition. By the time this Master Class airs live (August 16-17), Google Analytics Universal will be gone. The question to ask now isn't "Am I prepared?" but "What am I supposed to do now?"
Join analytics expert Colleen Harris for her Master Class exploring tips, tricks, and tactics you should be implementing today to take full advantage of GA4 -- from finding data to replacing views with custom reporting. You'll learn all the ways you can influence your digital strategy with data -- even if you don’t know the source. You'll also learn how to build audiences in cross-domain tracking and how “consent mode” works with customer data platforms.
The actionable tactics and proven steps covered in this live, interactive Master Class will empower you to confirm you are making the most of Google Analytics 4 — and that you’re using the data in your overall digital strategy.
PLEASE NOTE: This will be a hands-on training experience with real-time practice of the skills being taught. You should come to the class with a Google Analytics 4 property installed on your site and data flowing into the account. If you use Google Tag Manager to install Google Analytics currently, you should also come with access to that container. Google Tag Manager access is not required to attend this class.
Here’s a breakdown of what will be covered:
How to compare Universal GA and GA4 data after the move to GA4
Understanding how to build audiences to use within advertising plus a deep dive into the advertising reporting in GA4
Best practices for custom reporting and libraries
Differences between custom events, parameters and dimensions
How to leverage GTM for custom events and parameters
After this Master Class, you’ll be able to:
Use events in GA4 to understand the ROI of your “direct” traffic
Organize and customize reports & explorations for reporting needs
Find the best ways to leverage Google Tag Manager with GA4
Understand the different attribution models in Google Analytics and the pros and cons of each
Who should attend this Master Class?
Colleen Harris is the Head of Reporting & BI Strategy at Ansira and has more than 20 years of digital marketing experience in the automotive, healthcare, and entertainment industries. In 2020, she was selected as a “Search Marketer of the Year” by Search Engine Land. She brings a passion for data analytics and content creation and has been referred to as the “Google Whisperer”. Colleen has published white papers on Google Analytics and Google Data Studio best practices, how to use “near me” in content, and the impact local call tracking numbers have on SEO. Recent speaking engagements include Automotive Analytics Summit, DMSC, Driving Sales, SMX West, WordPress Camp, CX Data Analytics, Lesbians in Tech, Digital Summit, Digital Marketing Strategies Conference, and SMX Advanced. Outside of Sincro, Colleen is a member of Women in Analytics and has volunteered as a digital consultant for non-profits.
Meet your Master Class instructor
Colleen Harris is the Head of Reporting & BI Strategy at Ansira and has more than 20 years of digital marketing experience in the automotive, healthcare, and entertainment industries. In 2020, she was selected as a “Search Marketer of the Year” by Search Engine Land. She brings a passion for data analytics and content creation and has been referred to as the “Google Whisperer”. Colleen has published white papers on Google Analytics and Google Data Studio best practices, how to use “near me” in content, and the impact local call tracking numbers have on SEO. Recent speaking engagements include Automotive Analytics Summit, DMSC, Driving Sales, SMX West, WordPress Camp, CX Data Analytics, Lesbians in Tech, Digital Summit, Digital Marketing Strategies Conference, and SMX Advanced. Outside of Sincro, Colleen is a member of Women in Analytics and has volunteered as a digital consultant for non-profits.
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