X (Twitter) is bringing back political ads
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech".
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The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech".
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
The move is expected to negatively impact the discoverability of content on X (Twitter).
The platform has advised marketers to explore its other ad products.
The changes were announced after X was criticised for failing to pay content creators on time earlier this month.
The new tools give marketers more say over ad placement.
The Elon Musk-owned platform hasn't said when content creators can expect their payouts after missing its own deadline.
Ads on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics.
The new feature has been rolled out to help people earn a living through X, but the eligibility criteria is surprisingly high.
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
Turns out Threads isn't the Twitter killer. Plot twist: it's Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
The move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
While Google still has access to the Twitter firehose, Google has still dropped over half of the Twitter URL it indexed.
Elon Musk has confirmed plans to start paying Twitter' verified content creators for ads served in their replies – but there are conditions.
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
As Twitter's traditional blue check mark system reaches its conclusion, the social media platform's newly introduced paid verification process is causing quite the chaos.
Sayonara, Twitter. Nobody wants to pay for your high-priced API.
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
This only will apply to the For You and Following timelines. Twitter Blue now has just under 500,000 subscribers.
Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
As Twitter becomes more pay-to-play, it hurts smaller businesses and startups with limited followings and paid social advertising budgets.
I signed up for "Flight School" and watched the videos so you don't have to. Here's what I learned.
Since 11:50am ET, Twitter has been having major issues with its services.
Organic engagement and traffic from social networks has been shrinking every year.
The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform's future.
Twitter stated in a blog post that they have "high expectations" for the impact that this change will have on the cannabis industry.
The new feature is available in the US only.
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
Twitter discontinues co-tweeting feature after it failed to meet expectations under Elon Musk's leadership.
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Users will start seeing more cause-based ads on their feeds "in the coming weeks."
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.