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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Threads users can now search for posts
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Influencer ad spend is now growing faster than traditional ad investment
Influencer marketing spend is expected to increase approximately 3.5 times faster in 2023 than social ad spending.
How to use PPC advertising to attract top talent in any industry
Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice.
Google Chrome persists with targeted ads that use your browser history
Google's Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you turn it off.
YouTube pilots longer, less frequent ads on TV app
The platform is also trialling a new ad countdown timer, which is set to replace the 'video will play after ads' message.
Google to make political ads disclose AI content
Political campaigns must clearly state when AI-generated images and audio have been used from November.
YouTube is removing individual ad controls on new videos
The platform will use automation to decide which ad types to serve on new videos.
PPC forecasting with Google Sheets and Vertex AI
Learn how to do PPC forecasts using Google Sheets and Vertex AI that will help you glean actionable insights and make data-backed decisions.
4 tips to prepare for Black Friday and Cyber Monday
Ace your holiday promotions with this step-by-step guide.
Google Ads emails now include customer IDs
Advertisers handling multiple clients will now be able to quickly identify which account a Google Ads email is referring to.
Google will allow NFT gaming ads under updated cryptocurrency ad policy
These new rules will only affect games that meet specific criteria and are promoted by Google Ads certified advertisers.
Google adds URL Contains targeting functionality to Performance Max
The feature has been rolled out to better support Dynamic Search ads use cases in PMax.
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act.
Microsoft Advertising Editor expands audiences to all markets
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.
A guide to effective PPC projections
This approach to estimating PPC spend will help you align on KPIs, consider crucial variables, and communicate projections effectively.
Universal Analytics still processing data two months after ‘sunset’
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
Google introduces new Limited Ads Serving policy
Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established.
7 Google Ads features to streamline your workflow
These built-in features can help you manage your Google Ads campaigns more efficiently so you can focus on bigger-picture tasks.
How to use ChatGPT to boost your PPC efforts
Using generative AI can help PPC specialists elevate their campaign management and optimization efforts. Here are four ways how.
Using ChatGPT’s Advanced Data Analysis plugin for PPC
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.
5 hidden areas of Google Ads you probably didn’t know about
Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to seasonality adjustments.
7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.
The secrets behind Performance Max and Google’s Black Box: Decoding the future of digital advertising
Exploring innovation, automation and transparency in the next marketing era.
X (Twitter) is bringing back political ads
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech".
Google Ads fixing Discovery campaign technical issue
The tech problem is preventing Discovery ads from being served on Google properties such as Gmail.
Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
Last call for Google Ads API v12
Developers using v12 need to migrate to a newer version to ensure API access is unaffected.
Instacart IPO: 7 key takeaways for advertisers
Here's what we learned about Instacart advertising from the company's S-1 filing, as the company prepares for public trading next month.
TikTok Smart Performance Campaigns: What you should know
Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns.
First look at Google Ads’ enhanced customer service for small businesses
Brands can book one-on-one phone consultations with a Google rep for $50.
5 essential PPC skills every agency pro must have
Want to start your PPC agency career correctly (without skipping essential steps)? Here are the top five skills to focus on.
3 steps for effective PPC reporting and analysis
An overview of how to make your reports on digital channels more useful and impactful for clients or stakeholders.
Threads is widely rolling out on the web
Meta has been working on delivering new features to the platform to help improve retention after sessions plummeted.
Meta rolls out new search tool to track branded content campaigns
You can now search branded content in the Meta Ads Library to get deeper insights into your competitor's campaign strategies.
Google is upgrading Vehicle Ads to Performance Max
The upgrade will enable advertisers to connect with customers across more touchpoints in their shopping journey.
Google will provide more targeted ad data to comply with new EU rules
The search engine is taking steps to ensure it complies with the EU's Digital Services Act (DSA) or else it may risk a significant financial penalty.
5 things ecommerce advertisers can do with first-party data
Learn five fundamental actions you can take to make the most out of first-party data in your ecommerce ad accounts.
Reddit launches first-party measurement tools
Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization.
Reddit doubles interest targeting categories for ads
The number of interests available is increasing from 66 to 152, including new topics and subjects.