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Threads users can now search for posts
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.
Influencer ad spend is now growing faster than traditional ad investment
Influencer marketing spend is expected to increase approximately 3.5 times faster in 2023 than social ad spending.
Google Chrome persists with targeted ads that use your browser history
Google's Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you turn it off.
YouTube pilots longer, less frequent ads on TV app
The platform is also trialling a new ad countdown timer, which is set to replace the 'video will play after ads' message.
Google to make political ads disclose AI content
Political campaigns must clearly state when AI-generated images and audio have been used from November.
YouTube is removing individual ad controls on new videos
The platform will use automation to decide which ad types to serve on new videos.
Google Ads emails now include customer IDs
Advertisers handling multiple clients will now be able to quickly identify which account a Google Ads email is referring to.
Google will allow NFT gaming ads under updated cryptocurrency ad policy
These new rules will only affect games that meet specific criteria and are promoted by Google Ads certified advertisers.
Google adds URL Contains targeting functionality to Performance Max
The feature has been rolled out to better support Dynamic Search ads use cases in PMax.
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act.
Universal Analytics still processing data two months after ‘sunset’
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
Google introduces new Limited Ads Serving policy
Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established.
X (Twitter) is bringing back political ads
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech".
Google Ads fixing Discovery campaign technical issue
The tech problem is preventing Discovery ads from being served on Google properties such as Gmail.
Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
Last call for Google Ads API v12
Developers using v12 need to migrate to a newer version to ensure API access is unaffected.
First look at Google Ads’ enhanced customer service for small businesses
Brands can book one-on-one phone consultations with a Google rep for $50.
Threads is widely rolling out on the web
Meta has been working on delivering new features to the platform to help improve retention after sessions plummeted.
Meta rolls out new search tool to track branded content campaigns
You can now search branded content in the Meta Ads Library to get deeper insights into your competitor's campaign strategies.
Google is upgrading Vehicle Ads to Performance Max
The upgrade will enable advertisers to connect with customers across more touchpoints in their shopping journey.
Google will provide more targeted ad data to comply with new EU rules
The search engine is taking steps to ensure it complies with the EU's Digital Services Act (DSA) or else it may risk a significant financial penalty.
Reddit launches first-party measurement tools
Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization.
Reddit doubles interest targeting categories for ads
The number of interests available is increasing from 66 to 152, including new topics and subjects.
TikTok search ads are here
TikTok has introduced the Search Ads Toggle, which will show your ads among the organic video search results for relevant queries.
YouTube trials smaller ‘Skip Ads’ button
The redesigned, more subtle CTA box features smaller text, a background with reduced opacity, and a curved border.
Google responds to PMax and brand safety concerns
The search engine came under fire after YouTube was accused of improperly tracking children and violating privacy laws.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more
Amazon will enable this feature automatically for advertisers, which could lead to additional visibility and purchases.
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Advertisers can choose to opt out of the new Multi-Advertiser ad product.
Google Ads trials enhanced customer service for small businesses
This level of one-on-one support has historically only been offered to Google Ads' biggest clients.
Google Demand Gen campaigns beta opens, will soon replace Discovery ads
Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.
Microsoft gives unverified advertisers more time
The company will now just pause ads in a few scenarios until Advertiser Identity Verification is completed.
X (Twitter) tells advertisers that promoted accounts are over
The platform has advised marketers to explore its other ad products.
Google Ads launches new AI assistant but warns its content may be inaccurate
Those trialling the new tool are encouraged to provide feedback to help the machine learn.
Google issues refunds amid accusations it missold ads on third-party websites
The search engine was accused of violating its own advertising standards 80% of the time in a study conducted by Adalytics.
YouTube tests new anti-adblocker popup with countdown timer
The notification now serves as a warning to non-paying viewers about when the next advert will begin to play.
YouTube enables linking between Shorts and long-form videos
The links will direct viewers away from Shorts, which can't display pre or mid-roll ads, to long-form videos, which support both ad products.
YouTube creators can now include more external links on their channels
Creators can include up to 14 links to external websites, social profiles, merch sites, and more, near the 'Subscribe' button on their channel.
X (Twitter) lowers eligibility threshold for ads revenue sharing program
The changes were announced after X was criticised for failing to pay content creators on time earlier this month.
Google Ads API version 14.1 rolls out
The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.