Generative AI for SEO and PPC training

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Part 1: Using AI chatbots to 10X your keyword research

Even the most advanced search marketers will struggle to remain competitive in the not-too-distant future if the latest AI functionalities and tools aren't part of your SEO processes. Keyword research is one crucial process where AI chatbots can be a powerful SEO companion. It can help you automate and accelerate the process -- while you maintain the quality.

Join Aleyda Solis, international SEO consultant and founder of Orainti, to learn how to leverage ChatGPT, Bing Chat, ChatSonic and other AI chatbots to 10X your keyword research process, with resources, criteria, and frameworks to follow.

After this segment, you’ll be able to:

- Craft prompts for more accurate, well-scoped, and quality results through the keyword and competition research process
- Use AI chatbots to identify popular topics, competitors, and insights in bulk to accelerate the content development process
- Better integrate the output of AI chatbots within your content development workflow

Part 2: Perfecting prompts for SEO content development

As AI-powered language models like ChatGPT become an indispensable part of the modern content creation process, it is crucial for SEOs, writers, and copy editors to harness their full potential.

Join Shelly Fagin, Director of Growth Marketing and SEO at Intuit Credit Karma, to discover the art of perfecting your prompts for SEO content strategy and development. She'll delve into the process of crafting exceptional prompts which will lead to compelling and high-quality content that readers will value and that ranks.

After this segment, you'll be able to:

- Understand ChatGPT and the role it should be playing in SEO content creation
- Craft effective prompts with clarity, specificity, and context to yield targeted results
- Unlock creativity through iterative prompting

Part 3: Revolutionize your PPC game with GPT

Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn't be automated. But with the introduction of chatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level.

Join Fred Vallaeys, co-founder and CEO of Optmyzr, as he shares several prompts you can use with GPT to streamline PPC management and optimization, from managing search terms and keywords to writing better RSAs to developing new audiences to use with Performance Max. You'll even look at how to use GPT to write Google Ads scripts.

After this segment, you'll be able to:

- Seamlessly integrate GPT into your ad campaigns for maximum scalability
- Expertly craft prompts for cost-effective, high-impact results
- Accelerate keyword and audience development with the power of GPT

Part 4: Optimizing landing pages with AI: From design to conversion

High-converting landing pages are critical to successful campaigns, but they require a lot of time and skill to get right.

Join Amy Hebdon, founder of Paid Search Magic, as she explores the power of generative AI in optimizing landing pages. Learn how to leverage AI to build effective landing pages, meet the needs of your audience, and improve conversion rates. Discover how to blend cutting-edge AI tools and chatbot prompt engineering to speed up processes without sacrificing quality.

After this segment, you'll be able to:

- Use AI to identify and meet your audience's needs for improved user satisfaction and conversion rates
- Craft compelling offers using AI to enhance their relevance and appeal to your target audience
- Leverage AI tools for optimized, appealing landing page design that drives user engagement and conversions

Part 5: Exploring large language models and analytics

Discover the game-changing power of Large Language Models (LLMs) in marketing analytics. Learn how LLMs, driven by generative artificial intelligence (AI), can revolutionize your marketing strategy analysis, provide data summarization and recommendations, generate valuable insights, reduce bias, increase productivity, spot trends, and manage risks.

Join Christopher Penn, Chief Data Scientist of TrustInsights.ai who will guide you through best practices, emphasizing the importance of skilled team collaboration, subject matter expertise, and careful preparation when implementing generative AI in marketing analytics.

After this segment, you'll be able to:

- Harness the game-changing power of LLMs to extract insights, reduce bias, spot trends, and manage risks
- Unlock data summarization and intelligent recommendations to optimize your marketing analytics workflow
- Apply best practices for integrating generative AI in marketing analytics, emphasizing the importance of team collaboration, subject matter expertise, and careful preparation

Part 6: How to analyze your PPC accounts with AI

Generative AI like GPT can speed up report generation considerably. But it has severe limitations when it comes to data analysis and can't be trusted to always tell the truth. Despite this shortcoming, AI can still play a major role in account analysis if you know how to steer it toward the truth.

Join Fred Vallaeys, co-founder and CEO of Optmyzr, as he shares techniques to work with GPT to find insights and optimization tips for accounts. Learn how to get GPT to be more factual and less creative. Learn how free Google Ads scripts can be combined with generative AI to deliver accurate insights at scale.

After this segment, you'll be able to:

- Guide generative AI to give more correct insights rather than invent answers
- Work with Google Ads scripts to feed GPT facts that it should integrate into its analysis
- Speed up reporting and insights for all your PPC accounts

This course is ideal for search marketers who have heard how generative AI tools are going to help them save time and work more efficiently but haven’t taken the plunge yet. If you want to remain on the cutting edge and stay relevant in an increasingly technical world, this course will deliver actionable tactics that can empower you to do just that.