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Survey: 51% of Gen Z women prefer TikTok, not Google, for search
New survey finds Gen Z prefers TikTok due to the video format of the results and more relatable and personalized answers.
How to create a successful 2023 holiday season SEO strategy
Explore the evolving 2023 holiday landscape and learn how to boost your Q4 SEO success with these key trends and best practices.
E-E-A-T: Making experience and expertise your content advantage
E-E-A-T, YMYL, and other factors to consider when creating a content strategy to beat your SEO competitors and satisfy your audience.
85% of titles feature keywords in Positions 1-5 of Google
New survey of enterprise marketers finds 50% spend 4-6 hours and 30% spend 7-9 hours per week writing titles and meta descriptions.
How to optimize your social media pages for search
Boost your online visibility and attract more organic traffic to your site with these tips for SEO-driven social media optimization.
Who cares if Gen Z significantly prefers user-generated content?
Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern audiences.
How to safeguard your content strategy in an AI-driven search landscape
Adapt your content strategy for the AI-powered search era. Understand Google's guidelines for creating helpful content for searchers.
AI-generated content: To label or not to label?
With the rapid adoption of AI content creation tools, is it necessary for publishers to adopt AI labeling policies?
Improving or removing content for SEO: How to do it the right way
Here's a step-by-step process for determining whether you should improve or remove older content – and how to do it.
Why we should set higher standards for content production
If we want our traffic to convert to sales or higher brand awareness, we must improve our content past “good enough.” Here’s why.
YouTube launching New and Returning Viewers by Format report
The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.
Can search engines detect AI content?
Explore the intricacies of AI-generated content in search and how Google's long-term goals might be shaping its response to the technology.
How to create local content that builds trust and drives sales
Fuel your local SEO strategy with compelling content that builds authority, answers objections, and drives sales.
The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
OpenAI’s AI Text Classifier no longer available due to ‘low rate of accuracy’
The AI text detector, launched in January, was meant to evaluate whether text was generated using AI. It failed.
Top AI tips and prompts to supercharge your content marketing
Unlock creativity with AI prompts. Discover strategies to elevate your content marketing game and connect with your audience.
Washington Post shares SEO and web performance guidelines
The Washington Post has shared a document outlining 'proven strategies and guidelines' around SEO and optimal site practices.
Master AI content creation with the FACTS strategy
Create better AI-driven content with a process that blends facts, attitude, creativity, tune-up and SEO for success.
Instagram updates Reels to simplify content creation
Meta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach opportunities for brands.
Tangential SEO: Using Google Bard to identify content ideas fast
Identify keywords your competitors aren't targeting, attract a wider audience and scale your content with generative AI.
How SEO content helps increase sales
SEO isn't solely a traffic-generating channel, but a key revenue driver. Here's how your SEO efforts can contribute to revenue generation.
Crawlers, search engines and the sleaze of generative AI companies
AI companies see the openness of the web as permitting large-scale crawling to obtain training data. So what should publishers do?
So, you started a company TikTok – now what?
With the right approach, you can expand your reach on TikTok with a lower investment than traditional search engines. Here's how.
Google sued for allegedly stealing content, data to train AI products
The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
Steal this 3-step content optimization blueprint that drove a 121.9% traffic increase in one year
This simple three-step blueprint can help you resurrect "eroding" content and optimize it for long-term SEO results.
How to use ChatGPT to generate product descriptions at scale
Here's how you can scale the content creation process using ChatGPT, especially for ecommerce sites with plenty of products.
Create high-quality content that meets Google E-E-A-T standards
Get practical guidance and tips to get started with content marketing quickly and effectively.
How to use location-specific authority content for SEO
Boost visibility in the SERPs, increase trust, and bring in leads for your business with outstanding location pages and blog posts.
How to create and execute a buyer journey-based content strategy
Learn tips for creating a balanced content strategy to ensure you hit users at each touchpoint in their journeys.
The best word count for SEO… doesn’t exist!
Here's why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead.
How to optimize content for Google Perspectives
Here's how to incorporate unique viewpoints into your content and create dynamic, trust-inspiring spaces that customers will value.
Content mapping: Who, what, where, when, why and how
Start content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps.
How to do B2B content marketing the right way (with 5 examples)
Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.
TikTok tests AI chatbot for search and discovery
Company confirms the Taka chatbot, saying it is 'designed to help make it easier to discover entertaining and inspiring content on TikTok.'
How to land 1,830 ranking positions with only one article
You don't always have to create many unique content pieces to earn multiple SERP rankings. Sometimes, you only need one article. Here's how.
What is content readability and how to make your content easier to read
Content that doesn’t get read is useless. Learn how to create content your audience will read – and not just skim.
New Google AI tools will let advertisers generate media assets
YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
Why your website needs a resource center and how to create it
Here are tips and examples to help you set up a resource center to boost your website traffic, engagement and conversions.
15 ways to get smarter with your content and SEO
Here’s a practical and timeless formula for SEO and content marketing success with a new take on the SMART framework that incorporates AI.
6 strategies to maximize your marketing budget
Learn why SEO is the best marketing strategy during a recession and how to identify new opportunities through your search data.