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Twitter is now brand X
Turns out Threads isn't the Twitter killer. Plot twist: it's Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
GA4 custom report builder adds 33 ecommerce dimensions, metrics
You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics.
Google Performance Max now lets you create product collections
Google's new feature enables businesses to associate creative assets like images, videos and text for a better user experience.
Google updates Misrepresentation policy with key information on building trust
There are certain criteria that brands must meet if they want their offers and products to be featured on Google.
TikTok launches ads transparency library
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
Meta’s guidance on how to ‘integrate brands on Threads’
The private message provided Threads creators with content suggestions, engagement ideas and feature recommendations.
Microsoft Logo Extension rolls out globally in open beta
Displaying a brand's logo next to an ad can help its product to stand out from the competition, establish its identity and build trust.
Microsoft’s Performance Max is now in open beta
Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.
How to calculate and improve your agency’s churn rate
Looking to improve your agency's acquisition and retention approach? Explore practical ideas to improve your churn rate here.
How to use Google Ads to get more donations for your nonprofit
Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use paid Google Ads accounts to help them reach their goals.
Meta rolls out multiple updates to enhance Facebook video experience
Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.
Kroger’s new self-service ad platform: What you need to know
The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
The omnichannel magic of connected TV
How CTV supercharges existing marketing efforts across the advertising board.
Looker Studio reporting: 6 do’s and don’ts for search marketers
A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends.
Daily Mail ‘set to sue’ Google over Bard copyright issues
Google is accused of illegally taking hundreds of thousands of the newspaper's articles to train its ChatGPT rival, Bard.
Want to speak at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
5 Google Analytics 4 ‘flaws’ that you can use to your advantage
Many marketers believe GA4 falls short in many areas. But these perceived issues are actually positive improvements.
Threads is adding branded content tools to create paid promotion opportunities
Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?
Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion
Amazon Prime Day 2023 broke records as customers spent more money than ever on 375 million products worldwide.
Repetitive ads ‘damage brand reputation and purchase intent’
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.
Google sued for allegedly stealing content, data to train AI products
The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
Twitter blocks links to Meta rival Threads
The move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.
How to deliver PPC results to executives: Get out of the weeds
Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.
How to track Performance Max campaigns with Google Apps Script
Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.
Maximizing brand impact with Amazon’s video advertising: A comprehensive guide
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
10 ways to revolutionize your PPC game with GPT
The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.
Digital advertising checklist: Your essential guide to launching successful campaigns
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
Microsoft rolls out AI-generated ad headlines and descriptions
Advertisers are expected to benefit from a string of new features from Microsoft, including IF functions and auto-generated assets.
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
How to use AI in digital advertising
Advertisers can benefit from AI-based efficiency tools in an ‘always on’ era.
Universal Analytics still processing data for most after sunset
Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.
6 Google Analytics 4 alternatives that marketers are switching to
Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts.
YouTube Search from Comments: New test adds links to keywords
Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
Google Ads launches new tool to help marketers connect with Gen Z
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
Comparing UA vs. GA4 metrics: Key differences you need to know
Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
Why people hate the Google Analytics 4 user interface
Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they've been experiencing.
8 Twitter alternatives marketers need to know about
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
Unicorn sightings: The people who love Google Analytics 4 and why
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
10 things we hate about Google Analytics 4
GA4 hasn't exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land's latest poll.