How to use ChatGPT to boost your PPC efforts
Using generative AI can help PPC specialists elevate their campaign management and optimization efforts. Here are four ways how.
Timothy Johnson is the Director of Paid Media at the integrated digital marketing agency, Portent. He has worked in PPC since 2012, helping clients of various sizes and verticals meet their paid media goals. After years of being a PPC practitioner, he transitioned into a broader role supporting a team of experts across PPC, paid social, programmatic advertising, and more.