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Google sending notifications that UA has stopped processing data
These notifications come almost two months after July 1, the date when Google said UA properties must all migrate to Google Analytics 4.
TikTok search ads are here
TikTok has introduced the Search Ads Toggle, which will show your ads among the organic video search results for relevant queries.
5 ways to improve PPC lead quality
When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.
YouTube trials smaller ‘Skip Ads’ button
The redesigned, more subtle CTA box features smaller text, a background with reduced opacity, and a curved border.
Google responds to PMax and brand safety concerns
The search engine came under fire after YouTube was accused of improperly tracking children and violating privacy laws.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more
Amazon will enable this feature automatically for advertisers, which could lead to additional visibility and purchases.
The new Bing has failed to take any market share from Google after six months
Microsoft disputes the data, which shows Bing's market share is actually lower in 2023 than it was in 2022 – before new Bing launched.
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Advertisers can choose to opt out of the new Multi-Advertiser ad product.
Only 23% of digital marketers will invest in X in the next 12 months
The platforms most digital marketers said they will invest in: Google (including YouTube) and Meta (Facebook and Instagram).
Brands pause X ad spending after ads serve with pro-Nazi content
A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
X (Twitter) paywalls XPro (TweetDeck)
The move is expected to negatively impact the discoverability of content on X (Twitter).
Google Ads trials enhanced customer service for small businesses
This level of one-on-one support has historically only been offered to Google Ads' biggest clients.
How to use PPC to act on (or respond to) unplanned publicity
A well-placed PPC ad gives you the opportunity to respond directly to good and bad publicity. Here’s what you need to know.
Google Demand Gen campaigns beta opens, will soon replace Discovery ads
Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.
Microsoft gives unverified advertisers more time
The company will now just pause ads in a few scenarios until Advertiser Identity Verification is completed.
X (Twitter) tells advertisers that promoted accounts are over
The platform has advised marketers to explore its other ad products.
How to get Universal Analytics-like insights in Google Analytics 4
GA4 requires you to think differently. Russ Ketchum, product director of Google Analytics, believes that's a good thing.
Google Ads launches new AI assistant but warns its content may be inaccurate
Those trialling the new tool are encouraged to provide feedback to help the machine learn.
Google issues refunds amid accusations it missold ads on third-party websites
The search engine was accused of violating its own advertising standards 80% of the time in a study conducted by Adalytics.
YouTube tests new anti-adblocker popup with countdown timer
The notification now serves as a warning to non-paying viewers about when the next advert will begin to play.
Google Ads to sunset Enhanced CPC on Shopping campaigns
Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding instead later this year.
YouTube enables linking between Shorts and long-form videos
The links will direct viewers away from Shorts, which can't display pre or mid-roll ads, to long-form videos, which support both ad products.
YouTube creators can now include more external links on their channels
Creators can include up to 14 links to external websites, social profiles, merch sites, and more, near the 'Subscribe' button on their channel.
X (Twitter) lowers eligibility threshold for ads revenue sharing program
The changes were announced after X was criticised for failing to pay content creators on time earlier this month.
11 free tools for PPC campaign management
These tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime.
11 GA4 training courses to help confused marketers
If you're feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
Google Ads account suspensions: What advertisers need to know
Seeing the dreaded 'Your account has been suspended' banner in Google Ads? Learn its potential causes and how to get your account reinstated.
Google Ads API version 14.1 rolls out
The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.
Lyft starts serving ads on its app
Ads will be served from the moment a consumer opens the app to the second they are dropped off.
Google tests scan-to-call QR codes and extra images on sponsored ads
Sponsored Ads are appearing with a new expandable call box that contains a brand's phone number as well as the QR code.
3 creative-driven tips to optimize your PPC performance
Explore three actionable ways to leverage ad creative in your PPC campaigns while retaining data-driven insights for peak performance.
Google’s Performance Max Best Practices Guide gets major update
The updated document provides better insight into the benefits of Performance Max, and contains advice for more effective marketing.
X (Twitter) unveils new features to boost control and safety for advertisers
The new tools give marketers more say over ad placement.
Google says all online content should be available for AI training unless publishers opt out
The search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
Google Ads scripts usher in a new era with API access
Learn how Google Ads scripts and the new "mutate" function redefine campaign management and how to tap into the full potential of the Ads API.
Why search marketing education is a MUST within companies
There's a critical gap in search marketing education and leadership within companies. Here's why addressing it matters and ways to solve it.
Judge: No evidence Google harmed competitors by limiting search visibility
Anticompetitive claims related to Google Search Ads 360 and the company's mobile search dominance are moving forward.
Google Ads launches several new features ahead of holiday season
The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
From SERPs to CHERPs: Generative AI results need their own name
Introducing the CHERP, or chat experience results page. It's time to give a name to the output of today's generative AI experiences.