SEO
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Bing Chat now works on Chrome, Google’s browser
Apple Safari support is coming soon to Bing Chat as well.
Mitigating technical SEO issues by empowering engineers
Engineers are at the forefront of web development. Here's how their understanding of technical SEO can be transformative for an enterprise.
Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler
At least 15% of the top 100 websites and 7% of the top 1,000 websites are blocking GPTBot, a new analysis finds.
Google Search can now index CSV files
Google updated its help document to say it can now index Comma-Separated Values (.csv) files.
Who cares if Gen Z significantly prefers user-generated content?
Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern audiences.
Google Business Profile robocall scams are increasing
New report finds scammers are ramping up efforts to trick business owners into paying for help with free Google Business Profile listings.
X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
5 top tips to boost your local SEO efforts
Position your local business for success and connect with your target audience more effectively with these impactful local SEO strategies.
[September 1 deadline] Are you an “award-winning” marketer?
Boost company morale, attract new business, and take home the highest honor in search.
How generative AI will change SEO as a profession
AI isn't coming for our jobs just yet, but the industry is changing. Here's what generative AI means for the future of SEO.
What’s the difference between regular SEO and enterprise SEO?
Enterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum impact.
How to safeguard your content strategy in an AI-driven search landscape
Adapt your content strategy for the AI-powered search era. Understand Google's guidelines for creating helpful content for searchers.
No, AI won’t change your marketing job: A contrarian perspective
Human relationships and soft skills continue to be invaluable assets for marketers, even in the age of emerging AI technologies.
Google sending notifications that UA has stopped processing data
These notifications come almost two months after July 1, the date when Google said UA properties must all migrate to Google Analytics 4.
How to build SEO into a new website from the ground up
Launching a new website takes more than just design and content. Infuse SEO into each stage of the process, from strategy to launch.
Bing Chat data may never come to Bing Webmaster Tools
After promising this for months, Microsoft has never released it and now won't offer a comment.
Google Search app could soon introduce a new Notes feature
Feature would let users leave comments about webpages. It is expected to appear as a new Google Labs experiment.
Google releases August 2023 broad core update
This is the second Google core update of 2023. The rollout is expected to take up to two weeks to complete.
Google on ranking updates: Focus on big picture, not individual signals
Google also stressed the importance of authentic content in an AI world and thinking about satisfying the people who find your content.
The 5 degrees of link relevance
Here's a framework that bridges the gap between theory and practice, enabling you to build high-quality, relevant links consistently.
Why you should prep your holiday SEO campaigns now and how
Don't wait for the holiday rush! Kick off your SEO preparations now and maximize your holiday sales potential for seasonal success.
SEO KPIs to track and measure SEO success
What can be measured can be improved. Here’s a look at the most valuable SEO KPIs to help you track, measure and improve your SEO efforts.
Setting up event parameters in GA4: Everything you need to know
Learn how to set up event parameters in Google Analytics 4 for a deeper understanding of user actions and effective data interpretation.
AI-generated content: To label or not to label?
With the rapid adoption of AI content creation tools, is it necessary for publishers to adopt AI labeling policies?
Improving or removing content for SEO: How to do it the right way
Here's a step-by-step process for determining whether you should improve or remove older content – and how to do it.
How to optimize for search intent: 19 practical tips
From classifying user intent to analyzing SERPs, learn practical steps to align your content with what searchers are looking for.
Beyond search volume: Future-proofing keyword research for SEO
Evolve your keyword research strategy for modern SEO. Explore the shift from search volume to quality, context, and user intent.
Google stops testing links in Search Generative Experience snapshot answers
This test began earlier this month and it seems Google has now paused showing links in these AI-generated answer results.
How your approach to content needs to change: People, process and technology
The dynamics of content optimization in the age of AI and evolving user preferences, and how to balance AI assistance with human creativity.
Using AI chatbots to 10X your keyword research
Here's why you should bake AI into your day-to-day SEO processes and tips on how to do it from SEO expert Aleyda Solis.
The new Bing has failed to take any market share from Google after six months
Microsoft disputes the data, which shows Bing's market share is actually lower in 2023 than it was in 2022 – before new Bing launched.
How ChatGPT plugins can up your SEO game
Discover innovative ways to elevate your keyword research, content optimization and link building strategies with ChatGPT plugins.
There are more than 4 types of search intent
Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts.
Six ways generative AI can transform your search strategy
The death of the 10 blue links: The revolutionary role of generative AI in search.
Google: Don’t worry about SEO tool scores
Website authority scores, spam scores – Google doesn't use any of those in ranking. It's just an SEO myth that won't die.
Google Business Profiles to let you manage your social links
While Google showed social media profile links for local listings for a long time, Google Business Profiles may soon let you manage those links.
XML sitemaps and SEO: What you need to know
You can’t trust search engine bots to find all your URLs. Give them a guide with your XML sitemap. Learn the SEO benefits here.
Google Search Generative Experience adds SGE while browsing
Paywalled content will not work with the new SGE while browsing feature. Google SGE also added definitions and color coding syntax.
How to get Universal Analytics-like insights in Google Analytics 4
GA4 requires you to think differently. Russ Ketchum, product director of Google Analytics, believes that's a good thing.
6 reasons your GA4 reports aren’t adding up
Navigate Google Analytics 4 with insights on metric disparities, UI alterations, data thresholds, and more.