Technical optimization
Search Engine Land is your source for technical SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
SEO topic clusters: How to create, measure and analyze
Learn how topic clusters can boost your site's authority and rankings, plus tips for creating content-rich hubs that satisfy users' needs.
Increasing SERP visibility with structured data and schema testing
Learn how different types of structured data play an important role when improving SERP visibility and organic traffic.
Using ChatGPT to drive technical SEO
Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more.
Mitigating technical SEO issues by empowering engineers
Engineers are at the forefront of web development. Here's how their understanding of technical SEO can be transformative for an enterprise.
Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler
At least 15% of the top 100 websites and 7% of the top 1,000 websites are blocking GPTBot, a new analysis finds.
How to build SEO into a new website from the ground up
Launching a new website takes more than just design and content. Infuse SEO into each stage of the process, from strategy to launch.
XML sitemaps and SEO: What you need to know
You can’t trust search engine bots to find all your URLs. Give them a guide with your XML sitemap. Learn the SEO benefits here.
Washington Post shares SEO and web performance guidelines
The Washington Post has shared a document outlining 'proven strategies and guidelines' around SEO and optimal site practices.
A guide to diagnosing common JavaScript SEO issues
Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to rendering.
How to use entities in schema to improve Google’s understanding of your content
A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup.
How to manage crawl depth for better SEO performance
Understanding how to control and optimize crawl depth can significantly impact your site performance and search rankings. Here are more tips.
SEO during website development and post-launch: Key considerations
Learn key SEO steps during the website development (or replatform) phase and why optimizing for search needs to be an ongoing process.
How to drive SEO success with headless CMS
Learn what a headless CMS is and how it works in practice, plus ways organizations can harness its power to scale content production and SEO.
SEO and website design: How to build search engine-friendly sites
Everything you need to know about SEO and website design and how to build a truly search engine-friendly website that ranks.
An SEO guide to nofollow, UGC and sponsored links
With these attributes, you have greater control over how search engines identify certain links. Here's how to use them properly.
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
How to measure schema performance
Learn the KPIs you can use to measure the impact of your schema deployment efforts on your website's SERPs visibility.
How to redesign your site without losing your Google rankings
Redesigning a website can make or break your SEO efforts. Learn how to do it without risking your organic traffic, rankings and revenue.
Study: 31% of international websites contain hreflang errors
Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
How to deploy advanced schema at scale
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
How to choose WordPress hosting
Learn how to find the right WordPress hosting, evaluate the providers in the market and identify the features your website needs.
How to build a better website architecture
Is your site built on an architecture that restricts organic potential? Here's how to develop a fully optimized site structure that can scale.
Technical SEO report reveals what matters in 2023
The state of technical SEO is strong. Here are some findings from a new report on what will matter in 2023.
6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business.
JavaScript rendering and indexing: Cautionary tales and how to avoid them
The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content.
Are you using an accessibility overlay to help disabled users? Don’t!
Accessibility overlays are not the answer for sites looking to provide a more inclusive experience for online users with disabilities.
Changing URLs for SEO reasons: When is it OK?
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions.
Google’s 2010 and 2018 page speed algorithms were replaced by core web vitals
Yep, it is all about the Page Experience update and core web vitals when it comes to Google's ranking alogrithms.
Crawl efficacy: How to level up crawl optimization
Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.
Google Search Console mislabeled structured data errors as errors
This was a reporting issue only and did not impact the Google search results.
5 massive SEO and content shifts you need to master right now
What can today's industry shifts tell us about the future of SEO and content marketing? Here are trends that matter most to marketers.
Technical SEO testing: How Googlebot handles iframes
Here are some test scenarios that may lead Google to index the content inside an iFrame, while assigning that content to its parent URL.
How to tell if you’ve been hit by an algorithm update
Are the strange traffic patterns you're seeing connected to an update or something else? Here are tips to help you confirm or rule it out.
Google launches new HTTPS report in Google Search Console
This new report now shows why some pages are not being served as HTTPS.
Page speed and experience in SEO: 9 ways to eliminate issues
Here's how page speed fits into page experience and SEO, plus tips for how to make your website faster.
Google adds 3 new content guidelines for Education Q&A structured data
Google provides new guidance around how to stay eligible to earn and maintain visibility in the education Q&A rich results.
Google Search Console adds URL-level data in Core Web Vitals report
Google also is now highlighting new stats on how improving Core Web Vitals metrics can improve user engagement and business metrics.
5 international SEO tips that don’t include hreflang
Hreflang tags are not enough to ensure a country-specific site ranks in its local market. Follow these tips to boost your international SEO.
Top technical SEO issues every webmaster should master
How to improve your SEO ranking and generate a better user experience.