Who cares if Gen Z significantly prefers user-generated content?
Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern audiences.
Greg Jarboe is the president and co-founder of SEO-PR, which has generated award-winning results for Southwest Airlines, the Search Engine Strategies (SES) Conference & Expo series, and Rutgers University. He is the author of YouTube and Video Marketing and a co-author of Digital Marketing Fundamentals. In addition, he is one of the 25 successful gurus profiled in Michael Miller’s book, Online Marketing Heroes. Since 2003, Jarboe has written more than 1,600 articles for Search Engine Watch, Tubular Insights, Search Engine Journal, and other online publications. Over that time, he has also spoken at more than 80 industry conferences. In addition, Jarboe is an instructor at the New Media Academy in the UAE and for Rutgers, the State University of New Jersey, on Coursera.
The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
Do your SEO and PPC teams need upskilling or reskilling?
Marketers who don’t upskill or reskill in this new era of search will discover their competitors are two steps ahead.
How to use GA4 to optimize your digital marketing strategy
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
Revealing The Sources Of Google News
American journalists and news reporters never reveal their sources. Google News follows suit, nowhere providing a list of the more than 4,500 English language news sources it claims to track. However, Henk van Ess, an investigative journalist from the Netherlands, offers a service that reveals the names of 1,256 news sources used by Google News […]