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Search Engine Land is your source for Google Ads news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Google Ads emails now include customer IDs
Advertisers handling multiple clients will now be able to quickly identify which account a Google Ads email is referring to.
Google will allow NFT gaming ads under updated cryptocurrency ad policy
These new rules will only affect games that meet specific criteria and are promoted by Google Ads certified advertisers.
Google adds URL Contains targeting functionality to Performance Max
The feature has been rolled out to better support Dynamic Search ads use cases in PMax.
Google introduces new Limited Ads Serving policy
Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established.
7 Google Ads features to streamline your workflow
These built-in features can help you manage your Google Ads campaigns more efficiently so you can focus on bigger-picture tasks.
5 hidden areas of Google Ads you probably didn’t know about
Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to seasonality adjustments.
Google Ads fixing Discovery campaign technical issue
The tech problem is preventing Discovery ads from being served on Google properties such as Gmail.
Last call for Google Ads API v12
Developers using v12 need to migrate to a newer version to ensure API access is unaffected.
First look at Google Ads’ enhanced customer service for small businesses
Brands can book one-on-one phone consultations with a Google rep for $50.
Google is upgrading Vehicle Ads to Performance Max
The upgrade will enable advertisers to connect with customers across more touchpoints in their shopping journey.
Google will provide more targeted ad data to comply with new EU rules
The search engine is taking steps to ensure it complies with the EU's Digital Services Act (DSA) or else it may risk a significant financial penalty.
5 things ecommerce advertisers can do with first-party data
Learn five fundamental actions you can take to make the most out of first-party data in your ecommerce ad accounts.
5 ways to improve PPC lead quality
When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.
Google responds to PMax and brand safety concerns
The search engine came under fire after YouTube was accused of improperly tracking children and violating privacy laws.
Google Ads trials enhanced customer service for small businesses
This level of one-on-one support has historically only been offered to Google Ads' biggest clients.
Google Demand Gen campaigns beta opens, will soon replace Discovery ads
Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.
Google Merchant Center adds 3D model link [virtual_model_link] attribute
This attribute helps Google Merchant Center showcase your 3D and AR product images.
Google Ads launches new AI assistant but warns its content may be inaccurate
Those trialling the new tool are encouraged to provide feedback to help the machine learn.
Google issues refunds amid accusations it missold ads on third-party websites
The search engine was accused of violating its own advertising standards 80% of the time in a study conducted by Adalytics.
Google Ads to sunset Enhanced CPC on Shopping campaigns
Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding instead later this year.
11 free tools for PPC campaign management
These tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime.
Google Ads account suspensions: What advertisers need to know
Seeing the dreaded 'Your account has been suspended' banner in Google Ads? Learn its potential causes and how to get your account reinstated.
Google Ads API version 14.1 rolls out
The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.
Google tests scan-to-call QR codes and extra images on sponsored ads
Sponsored Ads are appearing with a new expandable call box that contains a brand's phone number as well as the QR code.
Google Ads scripts usher in a new era with API access
Learn how Google Ads scripts and the new "mutate" function redefine campaign management and how to tap into the full potential of the Ads API.
Google Ads launches several new features ahead of holiday season
The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
Google Merchant Center sending ‘inappropriate title’ warning
Product titles that fail to meet Google's criteria face being penalised with restricted visibility in the US.
Reminder – Google’s similar audiences are being removed
Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.
Google’s attribution model shake-up: 3 solutions for advertisers
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
Google Ads broad match: What the data reveals for PPC marketers
Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to reach a wider audience.
3 ways PPC campaign management could soon change
From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers.
Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax
The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
Google updates Misrepresentation policy with key information on building trust
There are certain criteria that brands must meet if they want their offers and products to be featured on Google.
How to use Google Ads to get more donations for your nonprofit
Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use paid Google Ads accounts to help them reach their goals.
How to track Performance Max campaigns with Google Apps Script
Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.
10 ways to revolutionize your PPC game with GPT
The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.
Digital advertising checklist: Your essential guide to launching successful campaigns
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
Google Ads launches new tool to help marketers connect with Gen Z
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.