5 ways to improve PPC lead quality
When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.
Chelsea So is the Founder of Leadocity, a Google Ads consulting firm that supports agencies and clients with high-growth performance strategies and services. Chelsea started running PPC for her own e-commerce store back in 2004 and has been addicted ever since.
When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.
Chelsea So | Aug 22, 2023 at 10:00 am ETImprove your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality.
Chelsea So | May 8, 2023 at 8:00 am ETAchieve fast gains – think: sales, higher profitability, stronger campaign results – by increasing your landing page conversion rates.
Chelsea So | Apr 10, 2023 at 9:00 am ETLearn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences.
Chelsea So | Mar 1, 2023 at 8:00 am ET