How to balance competing forces in SEO
Get a handle on the delicate balance between competing SEO demands and learn tips to avoid potential pitfalls.
Hailing from the Midlands of the United Kingdom; James Allen has been working in search since 2009. Specialising in technical SEO early in his career, he is an auditor who is capable of ascertaining his own data. With a solid knowledge of XPath and some working knowledge of Python, James also dabbles in AI scripting. James decided to split his career between then technical SEO, light API scripting and Analytics disciplines. Due to this, he also has high familiarity with Google Analytics, Google Tag Manager and managing custom events within the data layer. James currently works at Anicca in Leicester, where his time is spent auditing websites, exploring AI workflow integrations and implementing in-depth tracking on clients' websites.
What we can learn from past and present Google algorithm updates
Uncover the common threads between Google's past and present updates to understand the actions and content that Google values.
How to use ChatGPT to generate product descriptions at scale
Here's how you can scale the content creation process using ChatGPT, especially for ecommerce sites with plenty of products.