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Google Analytics launches new Audience report
Marketers can use the new GA report to identify their most engaged and profitable audiences.
Meta’s new chatbots set to improve targeted ad capabilities
The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
YouTube tests AI-generated summaries on search, watch pages
YouTube's auto-generated video summaries are meant to give users an overview of videos. They won't replace video descriptions.
Google testing links directly in Search Generative Experience snapshot answers
Google's SGE's AI-generated answers have failed to cite sources. This test aims to correct that. Here's what it looks like.
X change makes ad labels ‘less noticeable’ after Twitter rebrand
Ads on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics.
X launches creator ads revenue sharing program
The new feature has been rolled out to help people earn a living through X, but the eligibility criteria is surprisingly high.
Reminder – Google’s similar audiences are being removed
Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.
Ad spend up across Google, Meta, Amazon, Walmart in Q2
Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
Google’s attribution model shake-up: 3 solutions for advertisers
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
Google Merchant Center adds customer support feature
Providing customer service information helps brands to build trust with shoppers, increasing the chances of them becoming loyal customers.
How to audit your YouTube channel for brand success
From understanding key metrics to auditing your channel, here's how to elevate your brand's visibility on YouTube.
The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
GA4 audiences can now be used with third-party segments in Ad Manager
Marketers now have greater insights into their customer base and campaign engagement performance than ever before.
X (Twitter) slashes video ad prices to lure back advertisers
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
Microsoft Ads pilots UET Insights dashboard with new traffic data
Auto-enablement of the new Universal Event Tracking Tag feature will be determined by the feedback from marketers during the pilot.
Google is updating its Shocking Content policy to exclude gameplay imagery
Google is urging brands to check how this update could impact their site or app once the new rules are implemented next month.
Google Ads broad match: What the data reveals for PPC marketers
Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to reach a wider audience.
Meta’s ad revenue up 12% in Q2, exceeding expectations
Daily users increase 5% year-on-year too to reach 2.06 billion.
Microsoft Search and Advertising revenue up 3% amid ad spend drop
Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.
OpenAI’s AI Text Classifier no longer available due to ‘low rate of accuracy’
The AI text detector, launched in January, was meant to evaluate whether text was generated using AI. It failed.
Bing Search and Bing Chat officially rolling out dark mode
A new "dark" setting will appear in your search settings under the "appearance" section.
3 ways PPC campaign management could soon change
From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers.
Google search revenue rises 5%, slight increase in total ad revenue
Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
Instagram rolls out subscription feature to 10 more countries
Content creators outside of the US will be able to set up subscription services on their accounts for the first time.
Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax
The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
Information gain in SEO: What it is and why it matters
Explore the potential impact of unique content on your search rankings and adapt your content approach to stay ahead.
Bing Chat not yet available on Chrome or Safari browsers
Despite reports, not all Google Chrome and Safari users can access Microsoft Bing AI Chat. But it should be coming any day now.
How to optimize your content strategy for Google SERP features
Enhance your brand's presence with Google SERP features. Optimize for featured snippets, knowledge panels, rich results, and more.
TikTok launches text posts
Brands will be able to share written content for the first time and experiment with an array of new features designed to boost engagement.
Twitter is now brand X
Turns out Threads isn't the Twitter killer. Plot twist: it's Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
GA4 custom report builder adds 33 ecommerce dimensions, metrics
You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics.
Google Performance Max now lets you create product collections
Google's new feature enables businesses to associate creative assets like images, videos and text for a better user experience.
Google to fix link report in Search Console
After numerous reports of Google showing a fraction of the sites links, Google said it will fix an issue with the report.
What we can learn from past and present Google algorithm updates
Uncover the common threads between Google's past and present updates to understand the actions and content that Google values.
Google updates Misrepresentation policy with key information on building trust
There are certain criteria that brands must meet if they want their offers and products to be featured on Google.
Why using AI to create YMYL experts is a REALLY bad idea
Uncover the disturbing trend of AI-generated authorities and scammy link building tactics, plus its detrimental impact to the SEO industry.
TikTok launches ads transparency library
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
Meta’s guidance on how to ‘integrate brands on Threads’
The private message provided Threads creators with content suggestions, engagement ideas and feature recommendations.
Microsoft Logo Extension rolls out globally in open beta
Displaying a brand's logo next to an ad can help its product to stand out from the competition, establish its identity and build trust.
Microsoft’s Performance Max is now in open beta
Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.