An SEO guide to optimizing your Google Publisher Center account
Boost your brand’s visibility on Google News platforms with this advanced guide for Publisher Center optimization.
Jes Scholz is an organic marketing consultant and SEO futurist. She delivers award-winning audience development strategies focused on entity optimisation, smart content distribution and data-driven marketing from Sydney to enterprise businesses worldwide.
How to establish your brand entity for SEO: A 5-step guide
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
How to master Google News optimization to boost content visibility and traffic
Google News-driven results send over 24 billion clicks per month to publishers. Here's how to claim your share.
Crawl efficacy: How to level up crawl optimization
Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.
Site taxonomy for SEO: A straightforward guide
In this guide: learn why website taxonomy is fundamental to SEO success and how to optimize site taxonomies.
11 breadcrumb SEO best practices for a mobile-first strategy
Learn when to use three types of breadcrumb trails, the SEO benefits of breadcrumbs and best practices for UX and mobile.