Maria Georgieva has been working for more than a decade in digital marketing, specializing in search engine optimization in the last eight. She is now heading SEO at Payhawk, Bulgaria's premier unicorn company. Her résumé also includes overseeing the SEO team at the US-based Progress Software. Her user-centric approach underscores her belief that optimal sites are designed with users in mind. Before beginning her digital path, Maria held positions in project management and business journalism.