Ad spend up across Google, Meta, Amazon, Walmart in Q2
Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
Nicola Agius | Jul 28, 2023 at 11:33 am ETProviding customer service information helps brands to build trust with shoppers, increasing the chances of them becoming loyal customers.
Nicola Agius | Jul 28, 2023 at 9:07 am ETMarketers now have greater insights into their customer base and campaign engagement performance than ever before.
Nicola Agius | Jul 27, 2023 at 3:21 pm ETX also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
Nicola Agius | Jul 27, 2023 at 11:53 am ETAuto-enablement of the new Universal Event Tracking Tag feature will be determined by the feedback from marketers during the pilot.
Nicola Agius | Jul 27, 2023 at 11:47 am ETGoogle is urging brands to check how this update could impact their site or app once the new rules are implemented next month.
Nicola Agius | Jul 27, 2023 at 11:25 am ETDaily users increase 5% year-on-year too to reach 2.06 billion.
Nicola Agius | Jul 26, 2023 at 5:38 pm ETDespite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.
Nicola Agius | Jul 26, 2023 at 4:15 pm ETAlphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
Nicola Agius | Jul 25, 2023 at 6:15 pm ETContent creators outside of the US will be able to set up subscription services on their accounts for the first time.
Nicola Agius | Jul 25, 2023 at 2:29 pm ETThe voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
Nicola Agius | Jul 25, 2023 at 11:11 am ETBrands will be able to share written content for the first time and experiment with an array of new features designed to boost engagement.
Nicola Agius | Jul 24, 2023 at 3:27 pm ETYou can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics.
Nicola Agius | Jul 24, 2023 at 1:48 pm ETGoogle's new feature enables businesses to associate creative assets like images, videos and text for a better user experience.
Nicola Agius | Jul 24, 2023 at 10:23 am ETThere are certain criteria that brands must meet if they want their offers and products to be featured on Google.
Nicola Agius | Jul 21, 2023 at 2:16 pm ETThe Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
Nicola Agius | Jul 20, 2023 at 6:21 pm ETThe private message provided Threads creators with content suggestions, engagement ideas and feature recommendations.
Nicola Agius | Jul 20, 2023 at 12:01 pm ETDisplaying a brand's logo next to an ad can help its product to stand out from the competition, establish its identity and build trust.
Nicola Agius | Jul 20, 2023 at 10:30 am ETMicrosoft plans to soon bring its Performance Max product to general availability and continue to build on more features.
Nicola Agius | Jul 19, 2023 at 1:49 pm ETMeta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach opportunities for brands.
Nicola Agius | Jul 19, 2023 at 12:12 pm ETMarketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.
Nicola Agius | Jul 18, 2023 at 5:20 pm ETThe large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
Nicola Agius | Jul 18, 2023 at 2:49 pm ETGoogle is accused of illegally taking hundreds of thousands of the newspaper's articles to train its ChatGPT rival, Bard.
Nicola Agius | Jul 17, 2023 at 2:29 pm ETMarketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?
Nicola Agius | Jul 13, 2023 at 4:48 pm ETAmazon Prime Day 2023 broke records as customers spent more money than ever on 375 million products worldwide.
Nicola Agius | Jul 13, 2023 at 2:46 pm ETA new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.
Nicola Agius | Jul 13, 2023 at 2:33 pm ETThe lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
Nicola Agius | Jul 12, 2023 at 3:59 pm ETThe move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.
Nicola Agius | Jul 12, 2023 at 11:40 am ETThe biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.
Nicola Agius | Jul 11, 2023 at 3:13 pm ETAdvertisers are expected to benefit from a string of new features from Microsoft, including IF functions and auto-generated assets.
Nicola Agius | Jul 11, 2023 at 11:17 am ETAlmost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.
Nicola Agius | Jul 10, 2023 at 3:48 pm ETFed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts.
Nicola Agius | Jul 10, 2023 at 2:34 pm ETHyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
Nicola Agius | Jul 7, 2023 at 1:30 pm ETGen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
Nicola Agius | Jul 7, 2023 at 10:28 am ETMarketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they've been experiencing.
Nicola Agius | Jul 7, 2023 at 6:00 am ETAdvertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
Nicola Agius | Jul 6, 2023 at 2:42 pm ETNot everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
Nicola Agius | Jul 6, 2023 at 10:00 am ETGA4 hasn't exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land's latest poll.
Nicola Agius | Jul 5, 2023 at 11:00 am ETIf you don't laugh, you'll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
Nicola Agius | Jul 1, 2023 at 12:39 pm ETHeartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Nicola Agius | Jul 1, 2023 at 10:49 am ET